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| ABOUT US |
LoftsBoston.com is recognized industry-wide for presenting unique lofts and loft-style condos for sale + rent in Boston. Acknowledged as the "go to" for loft sales + rentals, the site serves as an effective search platform for buyers + renters active in Boston's dynamic loft market. To this end:
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No real estate professional, seller, landlord, management company, or developer is identified over another. |
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Properties are emphasized, first and foremost. From the perspective of potential buyers + renters, all other information is secondary. |
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Real estate professionals augment their agency over a property by marketing their sale + rental listings on LoftsBoston.com. |
LoftsBoston.com celebrates Boston's loft lifestyles and aims to promote an appreciation for urban living and open concept design. We hope you enjoy LoftsBoston.com and we invite you to consider us for your next listing. |
| SERVICE PROPOSITION |
Unique to LoftsBoston.com is our in-house photography studio LoftsBostonStudio.com, which specializes in creating comprehensive pictorials showcasing loft properties online with detail and appeal.
Profiling your sales + rental listings on LoftsBoston.com with a comprehensive pictorial guarantees sellers, landlords, developers + real estate professionals increased exposure to the marketplace.
Each year LoftsBoston.com, together with its affiliate site LuxuryCondosBoston.com, logs consistent growth in its web presence. The combined average monthly website traffic over the past 12 months demonstrates the exposure your listing(s) will achieve with an innovative, web-based marketing campaign.
Average Monthly Traffic: MAY-07 thru APR-08 (12 months)*
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2,933,254 hits registered |
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95,713 page views sent |
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28,416 visits (timeout = 30 min.) |
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19,749 unique originating hosts |
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56.95 GB bandwidth usage |
Compare these numbers to the undirected circulation of traditional print media publications** and you can appreciate the targeted online exposure LoftsBoston.com and LuxuryCondosBoston.com actually deliver.
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Boston Globe: 382,500 (weekday) |
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Boston Homes: 15,000 (weekend) |
With most real estate transactions initiated by an online search, LoftsBoston.com is ideally positioned to reach a target audience of internet savvy buyers + renters of lofts, loft-style condos + live/work loft spaces.
Indeed, since launching in 2001 the combined total value of loft, loft-style and luxury condo sales + rentals co-marketed by LoftsBoston.com and LuxuryCondosBoston.com has exceeded $638 million testimony to the success and popularity of the sites as truly authentic marketing platforms.
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2001: $5,700,325 |
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2002: $17,118,095 |
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2003: $38,463,524 |
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2004: $72,381,941 |
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2005: $110,185,875 |
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2006: $201,893,714 |
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2007: $192,262,795 |
The benefits of using LoftsBoston.com are numerous. By choosing to market your sales + rental listings with LoftsBoston.com, you will realize the following:
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Gain access to a market of web savvy buyers + renters searching for lofts in Boston. |
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Effect real estate transactions on a cost per listing basis that are substantially lower than employing traditional forms of marketing. |
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Gain a competitive advantage by showcasing your property with a comprehensive pictorial. |
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Have a detailed photo-shoot allowing potential buyers + renters an unparalleled opportunity to make an informed decision. |
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Save time, to the ultimate satisfaction of you, your client(s) and the customer. |
* Site traffic metrics generated by Advanced Web Statistics 6.7 (build 1.892).
** These numbers reflect a 6.5% decline in print media circulation for a 6 month period ending March 30, 2007 as reported in the Boston Business Journal 04/30/07. |
| TERMS OF SERVICE |
LoftsBoston.com is operated by Maxwell Associates, an independently owned boutique real estate agency. Maxwell Associates thrives on the collegial co-marketing relationships it enjoys with a wide network of developers, real estate professionals, private sellers + landlords throughout Boston.
In short, you can profile your listing(s) on LoftsBoston.com and/or LuxuryCondosBoston.com and benefit from the targeted online exposure the sites deliver... to the ultimate satisfaction of you and your client(s), when such additional exposure expedites a successful transaction.
Sellers, landlords and developers who list their property directly with the operator of this site will not incur any costs. Your property will be automatically profiled on LoftsBoston.com and/or LuxuryCondosBoston.com as part of your listing agreement with Maxwell Associates.
Real estate professionals, management companies, and developers with their own sales agents, similarly, incur no charge to photograph a property, process the photographs, build the web page and host it on the site.
However, the operator of this site, Maxwell Associates, will be paid the co-broking compensation as reported in MLS and/or LINK for any successful transaction for which LoftsBoston.com and/or LuxuryCondosBoston.com is the procuring cause.
When LoftsBoston.com is the procuring cause for a 3rd party transaction, i.e., when a participating broker's listing is sold/rented via a 3rd agency or buyer's agent alerted to the opportunity from LoftsBoston.com, Maxwell Associates will be paid a 15% referral fee from the listing agent, i.e., 15% from the selling/renting side only. |
| OUR CLIENTS + CUSTOMERS |
Thousands of buyers + renters who understand the importance of a great web marketing campaign are the biggest and most enthusiastic users of LoftsBoston.com. This phenomenal interest makes our site an effective marketing + search tool for the sale + rental of loft condominiums for:
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Real estate professionals |
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Management companies |
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Developers |
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Private sellers |
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Investors / landlords |
Developers use LoftsBoston.com to boost their pre-construction sales. Management companies use LoftsBoston.com to help market their rental buildings. To date, more than 50+ brokers and sales agents from both large national franchises and smaller boutique agencies have embraced LoftsBoston.com as part of their online marketing strategy.
In addition, commercial and residential bank appraisers use our extensive archives of past sales + rentals to help them analyze the comparative market value of recently purchased and/or rented properties.
Partial list of clients:
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Beach Street LLC |
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Pappas Properties Inc. |
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Certified Property Management |
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The Winhall Companies |
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Century 21 Cityside |
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Coldwell Banker |
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Otis & Ahearn |
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RE/MAX Waterfront Ltd. |
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Kimball Borgo Real Estate |
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Gibson | Sotheby's Intl. Realty |
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| IN THE NEWS |
| From time-to-time, LoftsBoston.com is contacted by journalists and freelance writers who seek our expert knowledge and opinion on Boston's dynamic loft market. Please follow this link to read a selection of articles and special features about Boston Lofts In The News. |
| MEDIA KIT |
| Download Media Kit: PDF version |
| WHERE TO FIND US |
107 South Street, Suite 2C Boston Massachusetts 02111
T. +1.617.482.1239 F. +1.617.482.5040
email: inquire@loftsboston.com |
| IMPORTANT INFORMATION |
Notice to Real Estate Brokers + Salespeople
Notice to prospective Clients + Customers
Notice about the content on this site
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